LayerCake fearlessly embraces the path of innovation to create value and push the boundaries of your digital evolution
As Is Landscape, Stakeholder Consultations, Requirements Gathering, Focus Groups, User Testing01
Short Term and Long Term Business Strategy, Timelines and Milestones, What Does Success Look Like?02
Building Solutions, Key Partnerships, Project Management – Tracking, Reporting and Delivery03
Measure ROI, Assess Success Metrics, Evaluate Data and Fine-Tune04
Technology agnostic, Vendor / Service Review and Procurement, Modular Design, Agile Expert, Local and Remote Teams05
Your goals and vision
Know your customers
Commercialise your assets
Australian Broadcaster Network Ten launches TenPlay
TENplay, a multiplatform catch up TV and video portal that includes the most popular TEN, ONE and ELEVEN shows where advertisers can reach engaged consumers across multiple platforms and devices.
Network Ten: Tenplay Launch
Server Side Ad Integration
Network Ten Digital provided live Ad Replacement across simulcast for the Sochi XXII Olympic Winter Games. Programmatically replaced the broadcast ads with digital ads
Yospace Media: Broadcast Ad ReplacementSwitch Media: Sochi Winter Olympics and Glasgow Commonwealth Games
Digital TV Measurement Service
Delivered a world first for Australian TV measurement. This service measured the broadcasters digital video supporting the reporting in line with the OzTAM TAM measurement
Fernance Media: OzTAM’s Video Player Measurement (VPM) ServiceAmazon AWS Media: OzTAM Uses AWS to Measure TV Audiences
Broadcast in the Cloud & Digital Transformation
Delivered Australia’s first cloud based broadcaster’s digital services, resulting in cost reduction by 300%, increased uptime and performance. This resulted in Network Ten’s ability to deliver a horizontally scaled digital service resulting in the Launch of TenPlay.
Techradar: Network Ten launches catch-up service ‘Tenplay’
NRL Digital Transformation
Led the National Rugby League (NRL) and Touch Football Australia (TFA) Game Development Digital Transformation. Delivering a fully integrated Digital Eco System that runs the NRL Participation, Competitions, Education, Data Insights and Mobile services
NRL Media: NRL Launches MySideline
Led project to integrate Network Ten’s broadcast system with market leading online video platform (Brightcove). This resulted in cost savings of 700% and increase in revenue lead by TV content delivered online post broadcast TX.
FROM CONCEPT THROUGH TO EXECUTION TO CONSUMER
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