Boundless Innovation

LayerCake fearlessly embraces the path of innovation to create value and push the boundaries of your digital evolution

OUR APPROACH

DISCOVERY

Exploring the vision

As Is Landscape, Stakeholder Consultations, Requirements Gathering, Focus Groups, User Testing

01

HIGH LEVEL STRATEGY

Where you want to be

Short Term and Long Term Business Strategy, Timelines and Milestones, What Does Success Look Like?

02

DELIVERING THE STRATEGY

How do you get there

Building Solutions, Key Partnerships, Project Management – Tracking, Reporting and Delivery

03

ACHIEVING YOUR OUTCOMES

How do we deliver?

Measure ROI, Assess Success Metrics, Evaluate Data and Fine-Tune

04

Flexible and Agile

We are flexible because you need to be

Technology agnostic, Vendor / Service Review and Procurement, Modular Design, Agile Expert, Local and Remote Teams

05

OUR SERVICES

DIGITAL STRATEGY

Your goals and vision

DIGITAL STRATEGY

Your goals and vision Review of As Is Service and strategy, Align your goals with your digital strategy, determine success metrics.

DATA STRATEGY

Data-driven decisions

DATA STRATEGY

Data-driven decisions Data auditing and identification, data activation, data based business decisions, data partnerships

TECHNOLOGY STRATEGY

Technology agnostic

TECHNOLOGY STRATEGY

Technology agnostic Industry experts in tech vendors and for service, cloud solutions.

CUSTOMER STRATEGY

Know your customers

CUSTOMER STRATEGY

Know your customers Acquisition, retention, loyalty and brand ambassadors.

VIDEO STRATEGY

Commercialise your assets

VIDEO STRATEGY

Commercialise your assets Personalisation, in-home and on-the-go experience, high quality curated experience, advertising as content, social connectivity, complementary content

DIGITAL RESOURCES

Quickly mobilise project teams and resources

DIGITAL RESOURCES

Quickly mobilise project teams and resources Quality Control, Test Strategies and Teat Plan Management and execution, automated testing, performance testing, UX and UI testing.

WHAT SETS US APART

Market First

Australian Broadcaster Network Ten launches TenPlay

TENplay, a multiplatform catch up TV and video portal that includes the most popular TEN, ONE and ELEVEN shows where advertisers can reach engaged consumers across multiple platforms and devices.
Network Ten: Tenplay Launch

World First

Server Side Ad Integration

Network Ten Digital provided live Ad Replacement across simulcast for the Sochi XXII Olympic Winter Games. Programmatically replaced the broadcast ads with digital ads
Yospace Media: Broadcast Ad ReplacementSwitch Media: Sochi Winter Olympics and Glasgow Commonwealth Games

World First

Digital TV Measurement Service

Delivered a world first for Australian TV measurement. This service measured the broadcasters digital video supporting the reporting in line with the OzTAM TAM measurement
Fernance Media: OzTAM’s Video Player Measurement (VPM) ServiceAmazon AWS Media: OzTAM Uses AWS to Measure TV Audiences

Australia First

Broadcast in the Cloud & Digital Transformation

Delivered Australia’s first cloud based broadcaster’s digital services, resulting in cost reduction by 300%, increased uptime and performance. This resulted in Network Ten’s ability to deliver a horizontally scaled digital service resulting in the Launch of TenPlay.
Techradar: Network Ten launches catch-up service ‘Tenplay’

Market Leader

NRL Digital Transformation

Led the National Rugby League (NRL) and Touch Football Australia (TFA) Game Development Digital Transformation. Delivering a fully integrated Digital Eco System that runs the NRL Participation, Competitions, Education, Data Insights and Mobile services
NRL Media: NRL Launches MySideline

World First

Broadcast Integration

Led project to integrate Network Ten’s broadcast system with market leading online video platform (Brightcove). This resulted in cost savings of 700% and increase in revenue lead by TV content delivered online post broadcast TX.

DIGITAL STRATEGY & EXECUTION

FROM CONCEPT THROUGH TO EXECUTION TO CONSUMER

Access to Industry Leaders across Digital, Media and Data

Say Hello!

Whether you’re interested in working with us, would like to speak to someone specific, or just want to learn more about what we do – we would love to hear from you.

We would also love to meet you in person

Send us an email or give us a call to discuss your requirements or arrange a time to meet

info@layercake.cloud

+61 409 078 934

+61 409 078 934