MISSON STATEMENT
Layercake’s mission is to act with integrity, make innovation accessible through trusted partnerships that consistently deliver real value and meaningful outcomes, while giving back through our people and the communities we serve.
OUR SERVICES
DIGITAL STRATEGY
Your goals and vision
DATA STRATEGY
Data-driven decisions
TECHNOLOGY STRATEGY
Technology agnostic
CUSTOMER STRATEGY
Know your customers
VIDEO STRATEGY
Commercialise your assets
DIGITAL RESOURCES
Quickly mobilise project teams and resources
DIGITAL STRATEGY
Digital Strategy & Execution – From Concept to execution to consumer
01
PRODUCTS & VENDORS
Website – responsive sites (single site that displays on desktop, tablet and mobile), native mobile applications (iOS and Android), procurement (request for proposal (RFP), request for interest (RFI).
02
COMMERCIALISATION
Sponsorship and digital integrations, digital video advertising (linear streams, catch-up content), personalisation, subscriptions and paid content, programmatic advertising, real-time advertising
03
SOCIAL MEDIA
Social media strategy, social media integrations (Facebook, Instagram etc.), social data, social content (creators, influences and consumers).
04
BRANDING & DESIGN
Your brands, brand recognition, design and visual assets, video graphics.
05
CONTENT
Video (linear, live streaming, video on demand (VOD)), content production, Media Asset Manager (MAM), content strategy, social integrations, content tagging, news content production.
DATA STRATEGY
Data Decisions – Data Based Business Decisions – The Google Approach
01 ANALYTICS & TV RATINGS
Industry tools, web and mobile analytics, TV ratings (linear and online), user profiling, data collection and insights, data quality control, content tagging, Search Engine Optimisation.
02 YOUR CUSTOMERS
Customer Relationship Management (CRM), digital marketing, social strategy, Single Sign On (SSO) & login services, user profiling, device tracking, member benefits
03Â DATA SECURITY & PROTECTION
Data security, content rights (linear and digital), Digital Rights Management (DRM), data encryption
04 DATA STROAGE
Data storage and back, online and offline data, cloud storage, data protection and data auditing
05 DATA COMPLIANCE
Privacy Act 1988, privacy policy, General Data Protection Regulation (GDPR), data auditing, data compliance
TECHNOLOGY STRATEGY
Technology as an enabler – Best in breed technology, technology lead
01
SOFTWARE AND SERVICES
Industry knowledge and key vendor relationships, technology landscape and key players and partnerships, best in breed, align technology with business strategy, procurement.
02
RESOURCING
On-shore and offshore resourcing, full time and consultant resourcing, recruitment and hiring – Know The Market, Development Operations (DevOps).
03
DEVELOPMENT ARCHITECTURE & ENVIRONMENTS
Cloud solutions, infrastructure environment setup and operations, virtual services, 24×7 support, service monitoring and alerts, development tools and environments, broadcast playout, Digital Video Network (DVN), studio setup.
04
QUALITY CONTROL
Service performance and monitoring, service availability, functional and visual test plans, test execution, automated testing, bug tracking and resolution
05
TECHNOLOGY STRATEGY
Align technology with business Strategy, 6, 12 and 24 month strategic planning
06
TECHNOLOGY AS AN ENABLER
BEST IN BREED TECHNOLOGY, TECHOLOGY LEAD
CUSTOMER STRATEGY
Understanding your Audience – Create a dialogue that meets their needs
WHO IS YOUR AUDIENCE
Profiling and defining your users, key habits, demographics, geo location, device tracking, follow your users.
PRODUCT FEATURES AND USABILITY
Profiling and defining your users, key habits, demographics, geo location, device tracking, follow your users.
PRODUCT BENEFIT
More of what you want and love. Surprising discovery and recommendation. A personal experience. Immersive entertainment. Freedom to view anywhere.
COMMERCIALISATION
Online betting, ad funded, subscriptions, personalised ads, personalised content, marquee sponsorships.
COMMUNICATION
Email marketing, SMS, personalised time-based communications, engagement tracking, Cost Per User (CPU), Cost Per Acquisition (CPA), meet your customers where they are.
VIDEO STRATEGY
Build your Video Future – Video Content is King
01
CONTENT CATALOGING
Identification, cataloging and digitising your content, content tagging and metadata
02
VIDEO TECHNOLOGY AND PARTNERSHIPS
Discoverability, high quality TV shows, social experience. Personalisation, member benefits. Catch up, anywhere and anytime content, video performance
03
VIDEO ENCODING AND DELIVERY
Content Delivery Network (CDN), Digital Video Network (DVN), Video format expertise, live steaming, Video Encoding and Digital Rights Management (DRM)
04
CONTENT STRATEGY
Complementary content, content integrations and partnerships, content discoverability
05
INNOVATIONS AND FUTURE CAPABILTIES
Market innovations, world first innovations, market leader
DIGITAL RESOURCES
We help you align your Business needs with great resources – At the right price!
LOCAL EXPERTS
With over twenty years building technology, we have access to leading experts in digital across Australia. We can align these experts with your needs.
CONTINUE THE WORKING DAY UNTIL TOMORROW
Extend your daily business hours of support at a fraction of the cost. Achieve your project deadlines sooner at a fraction of the cost by utilising layerCake to extend your productivity.
USABILITY, FUNCTIONAL AND AUTOMATED TESTING
Your testing completed overnight after your day of development. Test plans and test automation testing from engagement to completion and ongoing automation built into your processes.
EXTEND YOUR TEAM
We are available to join your team. Add short term support to your team to help get back on track. We work in the team based on an agreed approach to ensure you get the best results.
WE’VE GOT YOU COVERED
We have access to the resource you need across Scoping and Requirements, Design, UX / UI, Front-End and Back-End Developers, Test Management and Execution and Project Management.
CAN DO ATTITUDE
We are here so you can always deliver and make sure your business can say yes to opportunities.
DIGITAL RESOURCES
We help you align your Business needs with great resources – At the right price!
LOCAL EXPERTS
With over twenty years building technology, we have access to leading experts in digital across Australia. We can align these experts with your needs.
CONTINUE THE WORKING DAY UNTIL TOMORROW
Extend your daily business hours of support at a fraction of the cost. Achieve your project deadlines sooner at a fraction of the cost by utilising layerCake to extend your productivity.
USABILITY, FUNCTIONAL AND AUTOMATED TESTING
Your testing completed overnight after your day of development. Test plans and test automation testing from engagement to completion and ongoing automation built into your processes.
EXTEND YOUR TEAM
We are available to join your team. Add short term support to your team to help get back on track. We work in the team based on an agreed approach to ensure you get the best results.
WE’VE GOT YOU COVERED
We have access to the resource you need across Scoping and Requirements, Design, UX / UI, Front-End and Back-End Developers, Test Management and Execution and Project Management.
CAN DO ATTITUDE
We are here so you can always deliver and make sure your business can say yes to opportunities.
Say Hello!
Whether you’re interested in working with us, would like to speak to someone specific, or just want to learn more about what we do – we would love to hear from you.
Send us an email to discuss your requirements or arrange a time to chat