LayerCake fearlessly embraces the path of innovation to create value and push the boundaries of your digital evolution
As Is Landscape, Stakeholder Consultations, Requirements Gathering, Focus Groups, User Testing
01
Short Term and Long Term Business Strategy, Timelines and Milestones, What Does Success Look Like?
02Building Solutions, Key Partnerships, Project Management – Tracking, Reporting and Delivery
03Measure ROI, Assess Success Metrics, Evaluate Data and Fine-Tune
04Technology agnostic, Vendor / Service Review and Procurement, Modular Design, Agile Expert, Local and Remote Teams
05
Your goals and vision
Data-driven decisions
Data decisions – data based business decisions – the google approach
Industry tools, web and mobile analytics, TV ratings
(linear and online), user profiling, data collection and
insights, data quality control, content tagging, Search Engine Optimisation Read More
user profiling, data collection
user profiling, data collectionuser profiling, data collection
Customer Relationship Management (CRM), digital marketing, social strategy, Single Sign On (SSO) & login services, user profiling, device tracking, member benefits
Data security, content rights (linear and digital), Digital Rights Management (DRM), data encryption
Data storage and back, online and offline data, cloud storage, data protection and data auditing
Privacy Act 1988, privacy policy, General Data Protection Regulation (GDPR), data auditing, data compliance
Technology agnostic
Know your customers
Understanding your Audience – Create a dialogue that meets their needs
01
Profiling and defining your users, key habits, demographics, geo location, device tracking, follow your users.
02
Profiling and defining your users, key habits, demographics, geo location, device tracking, follow your users.
03
More of what you want and love. Surprising discovery and recommendation. A personal experience. Immersive entertainment. Freedom to view anywhere.
04
Online betting, ad funded, subscriptions, personalised ads, personalised content, marquee sponsorships.
05
Email marketing, SMS, personalised time-based communications, engagement tracking, Cost Per User (CPU), Cost Per Acquisition (CPA), meet your customers where they are.
Commercialise your assets
Market First
Australian Broadcaster Network Ten launches TenPlay
TENplay, a multiplatform catch up TV and video portal that includes the most popular TEN, ONE and ELEVEN shows where advertisers can reach engaged consumers across multiple platforms and devices.
Network Ten: Tenplay Launch
World First
Server Side Ad Integration
Network Ten Digital provided live Ad Replacement across simulcast for the Sochi XXII Olympic Winter Games. Programmatically replaced the broadcast ads with digital ads
Yospace Media: Broadcast Ad ReplacementSwitch Media: Sochi Winter Olympics and Glasgow Commonwealth Games
World First
Digital TV Measurement Service
Delivered a world first for Australian TV measurement. This service measured the broadcasters digital video supporting the reporting in line with the OzTAM TAM measurement
Fernance Media: OzTAM’s Video Player Measurement (VPM) ServiceAmazon AWS Media: OzTAM Uses AWS to Measure TV Audiences
Australia First
Broadcast in the Cloud & Digital Transformation
Delivered Australia’s first cloud based broadcaster’s digital services, resulting in cost reduction by 300%, increased uptime and performance. This resulted in Network Ten’s ability to deliver a horizontally scaled digital service resulting in the Launch of TenPlay.
Techradar: Network Ten launches catch-up service ‘Tenplay’
Market Leader
NRL Digital Transformation
Led the National Rugby League (NRL) and Touch Football Australia (TFA) Game Development Digital Transformation. Delivering a fully integrated Digital Eco System that runs the NRL Participation, Competitions, Education, Data Insights and Mobile services
NRL Media: NRL Launches MySideline
World First
Broadcast Integration
Led project to integrate Network Ten’s broadcast system with market leading online video platform (Brightcove). This resulted in cost savings of 700% and increase in revenue lead by TV content delivered online post broadcast TX.
FROM CONCEPT THROUGH TO EXECUTION TO CONSUMER
Whether you’re interested in working with us, would like to speak to someone specific, or just want to learn more about what we do – we would love to hear from you.
Send us an email to discuss your requirements or arrange a time to chat
