QPlus.TV OTT Platform Solution


A new era in streaming possibilitiesfor Qplus.tvand Queensland Rugby League

As QRL’s home of livestreaming, now offers an unmatched viewer experience for fans ready to be entertained by Queensland’s next generation of talent.


CLIENT: Queensland Rugby League (QRL)

GETTING TO KNOW QPLUS.TV &QRL is Queensland Rugby League’s OTT streaming platform and QRL’s home for broadcasting and livestreaming. is a subscription service where users can purchase a weekly, monthly, or annual subscription, granting them unlimited access to the platform. Some feature game content is also free-to- view for users who sign up to use the platform. Every game of every state-wide competition – including the flagship Hostplus Cup – is streamed live and on demand on, as well as select regional and community content.


Layercake has delivered for Queensland Rugby League, a best of breed streaming platform and home for broadcasting and livestreaming. Layercake’s Media Orchestration and Automation platform, Streamcake forms the backbone of Thesolution makes QRL’s elite match content available live for their fans and provides sponsors and partners with unique commercialisation opportunities.

Layercake, together with partnerDoubleTake Sports delivered an end-to-end streaming operation for QRL. DoubleTake Sports managed the master control room and production while Layercake provided the technical solution and wider OTT platform offering. now represents a high-quality, cost–effective streaming platform that brings together leading technologies, vendors and production solutions to deliver unparalleled performance and reliability to the QRL.

BUSINESS CHALLENGE was born out of a need to satisfy the strong demand from fans for more games available to watch live and on replay. In response, QRL engaged Layercake to overhaul the legacy version of Layercake was selected based on its extensive experience working with sporting codes and track-record of delivering cost-effective solutions, on-time and within budget. The solution needed to be reliable, cost-effective and delivered within a very tight timeframe (1 month), ahead of the start of the 2024 competition. The new solution for also needed to have additionalfunctionality including:

– Subscription tracking and user metrics

– Commercialisation of assets

– Integrate with existing partners and technology

– Asset migration


Rapid mobilisation to deliver on time

Layercake took the lead, by rapidly mobilising a project team and managing the deliverables across all parties and integrated technology partners. Layercake was tasked with the following:

– End-to-end definition of requirements

– Design and UX

– Infrastructure, environments, security configuration and deployment

– Platform data schema’s, reporting and meta data

– Key integrations (Media Services & CDN, Stripe, Firebase, Google Analyics, Enveu, Streamcake, Stats)

– Onboarding

– Testing and release management.

Layercake’s award-winning Media Orchestration and Automation Platform, Streamcakeforms the backbone of Streamcake delivers cost-effective streaming solutions using a unique approach that enables clients to ‘BYO’ their own infrastructure and tailor their media workflows. Smart and seamless, Streamcakehas enabled live and video-on-demand streaming of the QRL competitions via AWS media services. Streamcake can also integrate and automate other media services infrastructure and platforms.

To complete the solution, Layercake enlisted Enveu, the global provider of specialised OTT solutions to deliver the user experience platform, player and subscription offering that manages the fan/viewer user experience. Streamcake manages the automation of production and infrastructure going upstream into specific workflows, while pushing the data toEnveu, to manage the playout platform, user experience and device platform of

Streamcake seamlessly integrates with Enveuto pushthe data that automates the live stream publishing from creation to VOD (Video on Demand), transition conversion and associated content delivery and stream protection solution on the web application.  

Streamcake’scentral user interface and flexibility allows the Master Control Room (MCR) team to quickly adapt based on specific production operations.

    – Add overlays

    – Multi view web dashboard with bulk and easy (1 click) function operations

    – Scheduling integration with Stats Platform

    – Single source to multiple events or single source to event

    – Thumbnail and poster image insertion

    – Multiple distribution destination

    – Fallback slate if issues in source stream

    – Bug insertion

    – Graphics overlay – HTML5 Singular

    – VOD insertion – can be used for commercialisation house ads

    – Trimming

    – Video on Demand Transition/Creation

    – Event Marking

    – Ad marking via low latency view

    – Clipping and publishing clips

    – Content Distribution Network

    – Automation – start, stop, convert to vod move storage source

    – CMS (Enveu) automated publishing and updating

    Layercake’s collaboration with Enveu has helped to elevate the live streaming experience for to new heights.


    Unmatched performance and reliability, delivered on time

    More than 400 games from the six QRL statewide competitions have been streamed to, along with selected games from all over Queensland. The new solution allows fans to engage with the game and to stay connected to their favourite clubs and players. Despite the tight delivery timeframe, the project was successfully completed ahead of the season launch and now provides QRL with a plethora of commercialisation opportunities. Other benefits include:

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    “This is an outstanding result for Queensland Rugby League and the many players, clubs and competitions that make our great game what it is. Layercake has been instrumental in xxxxx”

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