In Episode #98 of the Australian Sports Technologies Network (ASTN) Podcast “Sports Cutting Edge” Layercake Director Padraig O’Donovan sits down to explore how next-gen streaming technology is transforming sports, media, and beyond.
This episode dives into revenue-driven digital strategies, exploring how Layercake’s innovative solutions such as its Streamcake SaaS platform are helping major leagues, broadcasters, and brands transform content into profit. From launching Australia’s first commercial streaming service to redefining fan engagement for the NRL, AFL, and A-Leagues, Padraig shares insights from three decades in the industry and explains why the future of media depends on monetisation, not just distribution
Key Highlights from the Episode
Padraig shared Layercake’s groundbreaking work and his decades of expertise in tech:
- Revolutionizing Media Workflows: How StreamcakeLayercake’s SaaS platform uses orchestration, automation, and AI to transform broadcast and digital media delivery.
- Pioneering Digital Streaming: His role in launching Australia’s first commercial digital TV streaming service (Network Ten’s 10 Play) and setting benchmarks for the industry.
- Sports Partnerships: Layercake’scollaborations with major leagues like the NRL, AFL, A-Leagues, and VRC to enhance fan engagement through scalable streaming tech.
Core Insight:
“After 30 years in tech, I’ve learned that focusing on revenue generation not just cost-cutting creates transformative solutions for clients.” – Padraig O’Donovan
Listen to the Full Episode
Apple Podcast– https://podcasts.apple.com/us/podcast/98-revenue-driven-streamcakes-silver-bullet-in-rough/id1588605851?i=1000708912188
Spotify– https://open.spotify.com/episode/32PY3SpOVtVcZd0zubhox3?si=Vc1eJwXyRtmFA9G82w0nDA
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About Layercake
Layercake is a pioneer in digital, media and live. Layercake’s innovation ability has inspired the development of world-class and award-winning media management and orchestration products (Streamcake & Mediacake) that are facilitating a whole new world of media workflow and commercial possibilities. Layercake’s products and services enable customers to leverage their media rights effectively, responsibly and at scale, making complex operations like media workflows easy.
Layercake has designed, developed, delivered and operated world-first, business-critical solutions for clients across all sectors, including media and entertainment. The ability to deliver at scale, rapidly mobilising teams of subject matter experts from across the globe is game-changing and ensures Layercake achieves the best outcomes for clients.
With a unique and proven approach to operational consulting and implementation, Layercake enables clients to unlock their digital potential and transform the way they operate.
For more information, please visit www.layercake.cloud. Follow us on LinkedIn.
Media Contact: Leanne O’Donovan, Layercake Head of Marketing & Customer Engagement– [email protected]
About Australian Sports Technologies Network
The Australian Sports Technologies Network (ASTN) provide leadership in commercialising, developing and promoting Australian-inspired sports technologies.
Established in 2012, the ASTN is an industry-led Australian ecosystem of organisations with a vested interest in sports technology development. This includes leading sports technologies businesses, national sporting organisations, research institutions, sports distributors & retailers, government agencies, service providers and investors.
ASTN programs are geared to assist Australian sports technology companies to scale and commercialise their technologies into international markets and assist universities and research institutions in commercialising projects. https://www.astn.com.au/