Privacy Policy

1. Introduction

Shift Resource Pty Ltd, trading as Layercake (“we”, “us” or “our”) is committed to protecting your privacy and handling your personal information in a transparent and secure manner.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website layercake.cloud (the “Site”) or interact with us through enquiries, bookings, or marketing communications.

We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and, where applicable, the General Data Protection Regulation (GDPR) and other relevant data protection laws.

2. Information We Collect

We may collect the following types of personal information:

a. Information You Provide

  • Name
  • Email address
  • Phone number
  • Company name and job title
  • Information submitted via contact forms, booking forms, or demo requests
  • Any communications you send to us

b. Device and Usage Information

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on the Site
  • Referring URLs

c. Cookies and Tracking Data

We use cookies and similar technologies to collect information about how you use our Site. See Section 6 for more details.

3. How We Use Your Information

We use personal information to:

  • Provide Service Delivery
  • Respond to enquiries, demo requests, and meeting bookings
  • Provide information about our products and services
  • Manage our relationship with you
  • Website Analytics and Improvement
  • Understand how users interact with our Site
  • Improve website performance and user experience
  • Marketing Communications
  • Send relevant updates, insights, or promotional communications (only where permitted by law)
  • Personalise content and communications
  • Security and Compliance
  • Maintain the security of our Site
  • Detect and prevent fraud or misuse
  • Comply with legal obligations

4. Legal Basis for Processing (GDPR)

Where the GDPR applies, we rely on the following legal bases:

  • Consent – where you have provided consent (e.g. marketing communications)
  • Legitimate interests – to operate and improve our business and website
  • Contractual necessity – where processing is required to respond to your request
  • Legal obligations – where required by law

5. How We Share Your Information

We do not sell your personal information.

We may share your information with:

  • Service Providers
  • Trusted third parties that help us operate our website and business, such as:
  • Hosting providers
  • Analytics providers (e.g. Google Analytics)
  • CRM and marketing tools
  • These providers are contractually required to protect your data.
  • Legal Requirements
  • Where required to comply with applicable laws or protect our legal rights.

6. Cookies and Tracking Technologies

We use cookies to improve your experience. Types of cookies:

  • Essential cookies – required for website functionality
  • Analytics cookies – to understand usage and performance
  • Marketing cookies – to support advertising and campaign effectiveness

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect functionality.

7. International Data Transfers

Your information may be processed and stored in Australia and other countries where our service providers operate.

Where data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection laws.

8. Data Retention

We retain personal information only for as long as necessary to:

  • fulfil the purposes outlined in this Policy
  • comply with legal obligations

When no longer required, data is securely deleted or anonymised.

9. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Object to or restrict certain processing
  • Request data portability
  • Withdraw consent for marketing communications at any time

To exercise your rights, please contact us using the details below.

10. Marketing Communications

Where you have opted in, we may send you marketing communications. You can opt out at any time by:

clicking the unsubscribe link in emails, or contacting us directly

We will not send marketing communications where prohibited by law.

11. Third-Party Links

Our Site may contain links to third-party websites or services.

We are not responsible for the privacy practices of those third parties and encourage you to review their policies.

12. Security

We implement appropriate technical and organisational measures to protect your personal information, including:

  • Secure hosting environments
  • Encryption in transit (SSL/TLS)
  • Access controls

However, no system is completely secure, and we cannot guarantee absolute security.

13. Children’s Privacy

Our website and services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children.

14. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us:

You may also contact the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au if you have a complaint.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

We will update the Effective Date and, where appropriate, notify users of significant changes.