The award recognises Layercake’s commitment to solving one of the industry’s most pressing challenges: sports media fragmentation. Through its cloud-native media orchestration platform, Streamcake, Layercake is helping broadcasters, rights holders, and streaming platforms simplify complex distribution workflows while enabling faster, more efficient content delivery.
Core Insight: Solving Sports Media Fragmentation
As sports content continues to be distributed across an increasing number of platforms, broadcasters and rights holders face growing complexity in managing workflows, audiences, and monetisation strategies.
According to Layercake Founder and CEO Padraig O’Donovan, the industry is actively seeking solutions that reduce operational complexity while enabling organisations to scale and adapt quickly.
“Winning at SPORTEL Asia validated that the industry recognises the fragmentation challenge and the need for infrastructure that simplifies it,” Padraig shared following the award announcement.
Why Streamcake Stood Out
Presented during the Pitch Perfect Innovation Contest, Streamcake demonstrated how organisations can orchestrate and automate media workflows across multiple platforms through a single control plane.
The solution enables sports organisations and broadcasters to:
- Simplify content distribution across multiple destinations
- Reduce operational complexity
- Scale live production workflows efficiently
- Lower infrastructure and production costs through software-defined workflows and automation
- Accelerate deployment of new services and partnerships
This approach resonated strongly with judges and industry leaders attending SPORTEL Asia.
Looking Ahead
Winning the SPORTEL Asia Pitch Perfect Innovation Contest further strengthens Layercake’s position as an innovator within the global sports media and broadcast technology ecosystem.
As the company continues to expand across Australia, New Zealand, Asia-Pacific, and international markets, Layercake remains focused on helping organisations modernise content operations through automation, orchestration, cloud-native infrastructure, and AI-powered workflows.
The momentum continues later this year as Layercake heads to SPORTEL Monaco, one of the industry’s premier global gatherings for sports media, broadcasting, and technology professionals.
Founder and CEO Padraig O’Donovan will be attending SPORTEL Monaco and looks forward to connecting with broadcasters, rights holders, sports organisations, technology partners, and industry leaders to discuss the future of sports media workflows and content delivery.
If you’re attending SPORTEL Monaco and would like to learn more about how Streamcake is helping solve sports media fragmentation, we’d love to connect.
We would like to thank SPORTEL, the judging panel, our customers, partners, and the wider industry community for their continued support.
Together, we’re building the future of sports media.
About Layercake
Layercake is a pioneer in digital, media and live. Layercake’s innovation ability has inspired the development of world-class and award-winning media management and orchestration products (Streamcake and Mediacake) that facilitate a whole new world of media workflow and commercial possibilities. Layercake’s products and services enable customers to leverage their media rights effectively, responsibly and at scale, making complex operations like media workflows easy.
Layercake has designed, developed, delivered and operated world-first, business-critical solutions for clients across all sectors, including media and entertainment. The ability to deliver at scale, rapidly mobilising teams of subject matter experts from across the globe is game-changing and ensures Layercake achieves the best outcomes for clients.
With a unique and proven approach to operational consulting and implementation, Layercake enables clients to unlock their digital potential and transform the way they operate.
For more information, please visit: https://www.layercake.cloud/
LinkedIn: https://www.linkedin.com/company/layercakesydney/
About SPORTEL
We would like to pay tribute to everyone who was involved in making SPORTEL what it is today. We can say with pride that we organise the must-attend global convention in sports media and technology alongside the SPORTEL Awards and its international competition that rewards the most outstanding sports footage of the year. We offer a unique way to present sports, its champions, and the values they convey.
For more information, please visit: https://www.sportelevents.com/