Automating Large-Scale Sports Tournament Streaming with Streamcake

Case Study

Automating Large-Scale Sports Tournament Streaming with Streamcake 

DETAILS

Client: Wiistream 

How Layercake helped Wiistream automate live sports tournament streaming across 110 concurrent courts using event-driven orchestration and real-time workflow automation. 

GETTING TO KNOW WIISTREAM

Wiistream is a scalable OTT backend platform designed to automate live sports tournament streaming at enterprise scale. By integrating directly with tournament scheduling systems and live streaming infrastructure, Wiistream enables real-time event publishing with minimal manual intervention. 

Supporting high-frequency live sports environments, Wiistream required a scalable and resilient workflow capable of managing thousands of matches across multiple concurrent courts while maintaining operational efficiency and broadcast reliability. 

OVERVIEW

Layercake partnered with Wiistream to design and deploy a fully automated, event-driven sports streaming workflow powered by Streamcake. 

The solution enables automated event creation, real-time schedule updates and seamless publishing to AIM+ TV, removing the need for manual event management during large-scale tournaments. 

By shifting from traditional schedule-based workflows to a real-time orchestration model, Streamcake ensures live streams dynamically adapt as matches run ahead of or behind schedule, significantly reducing operational overhead and improving reliability across high-volume events.

BUSINESS CHALLENGE

Wiistream needed to support large-scale live tournament coverage across dozens of simultaneous courts while maintaining accuracy, consistency and operational efficiency. 

Traditional schedule-based workflows created several challenges: 

Manual event creation and management 
Live streams becoming misaligned when matches ran late 
Increased operational complexity during high-volume tournaments 
Difficulty scaling coverage without increasing staffing requirements 
Risk of incorrect stream sequencing and delayed publishing

As tournament schedules shifted throughout the day, delays frequently cascaded across multiple courts, creating inconsistencies between published schedules and live streams. 

Wiistream required a solution capable of dynamically responding to real-time match progress while automating the full event lifecycle.

SOLUTION 

Using Streamcake, Layercake’s Media Orchestration and Automation Platform, Layercake implemented a fully automated, event-driven orchestration workflow integrated directly with Sports Wrench, Advanced Event Systems (AES) and AIM+ TV. 

Rather than relying solely on fixed schedules, Streamcake dynamically responds to live match completion data entered by tournament managers on-site. 

Key Workflow Features 

Automated Event Creation
Tournament schedule data is automatically ingested from Wiistream source file and converted into structured Streamcake events, complete with:
Match UUIDs

Court mapping
ISO start times
Team and division metadata
Tournament information

This removed the need for manual event setup and significantly reduced operational overhead.

Event-Driven Match Automation 

The first match on each court begins according to schedule, while subsequent matches are triggered dynamically through API polling and webhook events. 

As matches conclude: 

Wiistream sends “end_game” webhooks to Streamcake 
Streamcake automatically stops the current stream 
The next scheduled event is launched automatically 
Live and VOD assets are published directly to AIM+ TV

This ensures accurate stream sequencing even when tournament schedules change throughout the day.

Scalable Multi-Court Architecture 

The solution was designed to support streaming on up to 110 concurrent courts operating simultaneously. 

Each court is mapped one-to-one with a dedicated RTMP/SRT Streamcake endpoint source feed, while mobile devices running Larix Broadcaster push the source live feeds directly into Streamcake which orchestrates the streaming events and associated managed workflows. 

The architecture supports: 

Automated event-to-input mapping 
Real-time webhook orchestration 
Automated VOD asset creation 
Cloudflare-backed operational resilience 
Continuous monitoring and validation workflows

RESULTS & IMPACT 

With Streamcake, Wiistream was able to: 

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Automate the full live event lifecycle 

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Eliminate manual event creation workflows 

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Improve reliability across high-volume tournaments 

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Dynamically adapt live streams to changing schedules 

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Scale live coverage efficiently across 110 concurrent courts 

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Significantly reduce operational overhead for production teams 

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Deliver seamless live and VOD publishing workflows to AIM+ TV 

By orchestrating the entire workflow through Streamcake, Wiistream transformed complex and largely manual tournament operations into a repeatable, scalable and highly automated remote production solution. 

Why Streamcake?   

Streamcake enables broadcasters, sports organisations and OTT operators to automate and orchestrate complex live production workflows at scale. 

By acting as the orchestration layer across cloud infrastructure, media services and live event operations, Streamcake transforms fragmented workflows into scalable, repeatable and cost-efficient production pipelines. 

TESTIMONIAL 

“Layercake quickly became an extension of our team throughout this project. They took the time to understand the operational challenges of large-scale tournament streaming and delivered a solution that significantly reduced manual workflows, lowered operational costs and improved reliability across our events. 

With Streamcake, we’ve been able to automate complex live streaming operations across dozens of concurrent courts, dynamically adapt to changing schedules in real time, and scale our coverage far more efficiently without increasing operational overhead. The platform has streamlined our workflows, reduced operational risk and created meaningful cost savings across tournament delivery. 

What stood out most was Layercake’s ability to combine deep technical expertise with a practical understanding of live sports operations. They were responsive, solutions-focused and committed to delivering outcomes throughout the project.” 

Patrick Magee

CEO, Wiistream