Cloudcaster

Scale your broadcast, not your cost.

A consumption-based pricing and workflow model for broadcast production and delivery where you only pay for the capabilities and services used with pay-as-you-go pricing.

Cloudcaster enables cost effective, fast and efficient camera-to-consumer workflows.

SDVN COMPONENTS
POWERED BY CLOUDCASTER
HIGH LEVEL DIAGRAM
STREAMCAKE
Integration, Orchestration and Automation
Layercake’s STREAMCAKE media orchestration and automation platform that forms the management and monitoring layer for an SDVN pipeline providing a streaming-specific user interface (UI), automation, and sub component interoperability.

The goal of Streamcake is to provide a more cost-effective best of breed (technology) and user-friendly alternative to traditional all-in-one streaming and media orchestration platforms.

GRASS VALLEY
AMPP (Agile Media Processing Platform)
Grass Valley’s AMPP (Agile Media Processing Platform) is a microservices-based software-as-a-service (SaaS) platform designed for the broadcast and media industry.

AMPP represents Grass Valley’s vision and technical innovation enabling the shift towards software-defined solutions for the Broadcast Industry

AI-MEDIA
LEXI: Automated Captioning and Subtitling
AI-Media’s LEXI is an automated captioning and subtitling solution that uses artificial intelligence and machine learning technologies.

LEXI represents AI-Media’s effort to leverage AI technology in addressing the growing demand for accurate, real-time captioning across various media platforms. It’s particularly useful for live events, news and sports broadcasts, sports stadia and venues, education including Universities, Enterprise and other scenarios where traditional human captioning might be challenging or costly.

NEXTDC
AXON Network
NEXTDC’s AXON Network is a software-defined interconnection platform developed by NEXTDC, an Australian data center operator.

NEXTDC’s AXON Network served as the virtual pipeline interconnecting the needed compute  resources and Network resources for the whole software-defined media workflow

SHARON AI
GPU-as-a-Service
Sharon AI is a platform solution that provides GPU compute resources as part of a software-defined approach within Software-defined Video Networks (SDV). It offers powerful, scalable, and flexible computing capabilities, enabling efficient processing of media workloads that require intensive tasks such as video rendering, transcoding, and real-time analytics. These GPU resources are integrated into GV AMPP (Grass Valley Agile Media Processing Platform), enhancing its ability to handle complex media tasks by providing high-performance computing power. This integration allows media companies to optimize workflows, schedule, scale on demand, and efficiently manage resource-intensive processes within their SDVN ecosystem.
ENVEU
OTT Solutions
Enveu is a technology company that provides Over-the-top (OTT) solutions where media companies and content makers can stream video content directly to end users over the internet. The platform provides solutions for playing and sharing videos on various OTT platforms such as mobile phones, tablets, smart TVs, and desktops. This platform allows content owners to manage their customers and deliver monetization strategies such as Subscription Video on Demand (SVOD), Transaction Video on Demand (TVOD), Advertising Video on Demand (AVOD), and variations of this based on content rules. The OTT solution provided by Enveu enables the creation and management of streaming services similar to well-known platforms such as Netflix, Hulu, or Amazon Prime Video.
END-TO-END WORKFLOW
WORKFLOW ORCHESTRATED

EVENT CAPTURE AND MEDIA INGESTION

This workflow involves capturing high-quality video and audio signals from events using professional-grade cameras and audio equipment. These signals are ingested into a processing node which can be an SDI (Serial Digital Interface) support for high-fidelity capture.

HIGH-PERFORMANCE MEDIA TRANSPORT AND CONNECTIVITY

Media transport workflow involves using a high-bandwidth, low-latency network to provide core connectivity between locations for fast and reliable data transfer.

ADVANCED MEDIA PROCESSING AND SIGNAL ROUTING WITH GPU-POWERED INFRASTRACTURE

Media processing workflow involves using a GPU-powered instance on which is powered by Sharon AI on this workflow to host the primary media processing node, on this instance is Grass Valley AMPP, which handles advanced tasks like video switching, processing, and preparation for subsequent workflows.

MEDIA ENRICHMENT WITH LIVE CAPTIONING

This workflow involves transmitting processed video securely and with low latency to the destination location, in this instance is Location A, using Secure Reliable Transport (SRT) over a high-performance network.

END-TO-END ORCHESTRATION AND AUTOMATION OF WORKFLOWS

A central orchestration service, such as Streamcake, automates and manages the entire process, from content capture (Camera) to final delivery (Consumer), ensuring seamless coordination across all components. The captured content is then processed, including video switching, encoding, captioning, and necessary transformations, before being delivered to various destinations like in-venue screens and online platforms.

DISTRIBUTION AND DELIVERY TO CONSUMER

Video distribution to consumers via an OTT platform involves processing and finalizing captioned videos through a media processing system. In this workflow, Grass Valley AMPP prepares the content, which Streamcake orchestrates by managing the distribution through AWS Cloudfront.
END-TO-END WORKFLOW
(camera-to-consumer journey)
BENEFITS OF THE SDVN APPROACH

Hybrid Efficiency

Combining the reliability of on-premises equipment with the flexibility of cloud services.

Scalability and Agility

Dynamically adapt to production demands, big or small.

Cost Optimization

Efficient use of both hardware and cloud resources.

Enhanced User Experience

Quick deployment and seamless delivery for end consumers
USE CASES FOR SDVN IN CLOUDCASTER

Live Event Coverage

Leveraging GV AMPP, Sharon AI, and LEXI for real-time production and captions.

Global Accessibility

AI-Media’s LEXI ensures compliance with accessibility standards.

On-Demand Streaming

Enveu OTT’s robust capabilities for hybrid SVOD, TVOD, and AVOD models

High-Performance Media Workflows

Sharon AI and AXON powering GPU-intensive tasks like transcoding and rendering.

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