Layercake and Grass Valley at NAB 2025
Layercake team at the Grass Valley stand during NAB Show 2025

Tailoring Media Delivery: Layercake and Grass Valley at NAB Show 2025

[Sydney, NSW, 9th April 2025]- Layercake and Grass Valley create a powerful attraction at NAB Show 2025 through their presentation of future broadcast automation and media workflow orchestration technologies. Layercake and Grass Valley have joined forces to integrate Streamcake with AMPP (Agile Media Processing Platform) to deliver scalable smart media solutions.

Layercake Director Padraig O'Donovan together with Greg Bressac at NAB SHOW 2025
Layercake Director Domenic Romeo at NAB SHOW 2025

Powering Scalable and Intelligent Media Workflows

Streamcake, an award-winning Layercake product, is redefining the adoption of remote and scale-out models for media and broadcast workflows. Through its collaboration with Grass Valley, Layercake enhances the GV AMPP software solution with Streamcake’s advanced infrastructure and workload automation, delivering a highly scalable, efficient, and cost-effective operational model.

This collaboration simplifies media production scaling by combining seamless scheduling, orchestration, and automation. Broadcasters benefit from:

  • Smooth integration and interoperability across hybrid and cloud infrastructures
  • Rapid configuration and deployment of GV AMPP within minutes
  • GV AMPP provides dynamic production templates which operate at a scale for various use cases.
Streamcake and GV AMPP

Streamcake provides automated GV AMPP deployment capabilities for on-premises deployment and top cloud platforms including AWS EC2, Google Cloud, Akamai Linode, Oracle Cloud, and Sharon AI along with GPU-based environments. Streamcake offers deployment for Windows and Linux-based hosts which delivers maximum flexibility for media production infrastructure.

A Feature Set Designed for Modern Media Needs

Layercake and Grass Valley‘s solution provides both strong performance and deployment-readiness and scalability features. At NAB visitors witnessed the innovative suite of features included in the presentation.

  • Smart Resource Scheduling
  • Automated Workflow Efficiency
  • Advanced Live Operations & Monetisation
  • Seamless Content Distribution
  • Ready-to-Use Streaming Workflows
  • Multi-Tiered Configurations
  • Flexible Cloud & On-Prem Deployment
  • Active Monitoring, Alerting & Reporting
  • Extensive Integrations
  • Scalable & Resilient Architecture
  • Custom or Pre-Built Workflow Solutions
  • Pay-as-You-Go with Volume Discounts
  • Access to 30+ Growing Ecosystem Services

Whether you’re looking to modernize live production, scale up streaming, or cut down operational complexity, Streamcake’s integration with GV AMPP offers the tools and flexibility you need.

See It Live at NAB Show 2025

We’re live all week at Booth N506, where the Layercake team is demonstrating how Streamcake and GV AMPP transform workflows from ingest to playout and beyond. Attendees can see first-hand how this integrated platform supports rapid scaling, smarter scheduling, and real-time orchestration across cloud and hybrid environments.

Event Details

Venue: Las Vegas Convention Centre, Las Vegas, Nevada
Stand Number: N506
Date: April 5-9, 2025

Get in touch!

You still have a chance to book a meeting with our team: BOOK HERE

Can’t make it to Las Vegas? No worries reach out to us at [email protected] to schedule a personalized walkthrough.

About Layercake

Layercake is a pioneer in digital, media and live. Layercake’s innovation ability has inspired the development of world-class and award-winning media management and orchestration products (Streamcake & Mediacake) that are facilitating a whole new world of media workflow and commercial possibilities. Layercake’s products and services enable customers to leverage their media rights effectively, responsibly and at scale, making complex operations like media workflows easy.

Layercake has designed, developed, delivered and operated world-first, business-critical solutions for clients across all sectors, including media and entertainment. The ability to deliver at scale, rapidly mobilising teams of subject matter experts from across the globe is game-changing and ensures Layercake achieves the best outcomes for clients.

With a unique and proven approach to operational consulting and implementation, Layercake enables clients to unlock their digital potential and transform the way they operate.

For more information, please visit www.layercake.cloud. Follow us on LinkedIn.

Media Contact: Leanne O’Donovan, Layercake Head of Marketing & Customer Engagement– [email protected]

About Grass Valley

Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world’s major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.

From IP-native cameras to state-of-the-art software and hardware production and playout systems, we’re at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital. Learn more at grassvalley.com.

Layercake is proud to have been selected by SG Analytics as a key technology vendor at BroadcastAsia, leading the way with our award-winning Streamcake Media Orchestration & Automation Platform and our contribution to innovation in platform as a service (PaaS) technology. Read the full report here:
https://us.sganalytics.com/whitepapers/atxsg-broadcast-asia-2024-key-trends/

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