Sydney, Australia – April September 2026- We’re pleased to announce that Layercake a shortlist position for Innovation of the Year at the Smarter Sports Technology Awards.

As media operations become increasingly distributed, organisations are working across a growing number of cloud platforms, applications, infrastructure providers, and specialist technologies. While this creates more possibilities, it can also create a new layer of operational complexity.

Layercake was built to address this challenge from a different perspective: instead of asking teams to work around increasingly complicated technology environments, how can those environments work more naturally around the teams using them

Our platform provides a way to coordinate complex media technology environments across different vendors and services, giving teams greater visibility and control over how their infrastructure is brought together.

For sports organisations, this can be particularly valuable when technology requirements change from one event to the next. A major live production may require one combination of services today and something entirely different tomorrow.

That ability to adapt is at the heart of what we see as meaningful innovation not simply adding another technology to the stack, but creating a smarter way to work with the technologies already there.

Being shortlisted for Innovation of the Year is an exciting recognition of this approach and of the Layercake team’s efforts to rethink how complex media environments can be managed.

We’re proud to be part of a group of organisations pushing sports technology forward and grateful to The STA Group for recognising Layercake among this year’s innovators.