[Sydney, NSW, 10 September, 2026]
About Layercake
Layercake is a pioneer in digital, media and live. Layercake’s innovation ability has inspired the development of world-class and award-winning media management and orchestration products ( Streamcake & Mediacake) that are facilitating a whole new world of media workflow and commercial possibilities. Layercake’s products and services enable customers to leverage their media rights effectively, responsibly and at scale, making complex operations like media workflows easy.
Layercake has designed, developed, delivered and operated world-first, business-critical solutions for clients across all sectors, including media and entertainment. The ability to deliver at scale, rapidly mobilising teams of subject matter experts from across the globe is game-changing and ensures Layercake achieves the best outcomes for clients.
With a unique and proven approach to operational consulting and implementation, Layercake enables clients to unlock their digital potential and transform the way they operate.
For more information, please visit www.layercake.cloud. Follow us on LinkedIN.
About Grass Valley
Grass Valley is the leading technology provider for the live media and entertainment industry market. We work with 90% of the world’s major media brands, enabling their live production centers, mobile production units, 24-hour newsrooms, and sports streaming platforms to be ever more productive with SaaS and hardware systems. Our solutions enable content owners and service providers to create and deliver compelling live content in the most profitable way.
From IP-native cameras to state-of-the-art software and hardware production and playout systems, we’re at the forefront of ground-breaking live media innovation. We continue to pioneer market-leading advances to create and move live content more efficiently and generate new revenue streams.
Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years and is now part of Black Dragon Capital.
For more information, please visit: grassvalley.com.
About Norsk
Norsk Engine is a programmable, dynamic, media engine for building live streaming workflows including multiple sources, multiple outputs, and a variety of transformations in between, such as picture-in-picture, browser overlays, and automated transcription.
Norsk Engine can also be used with Norsk Studio, the industry’s first no-code live media workflow builder, featuring a graphical drag-and-drop UI that, out of the box, delivers all the essentials for implementing high-quality media workflows.
For more information, please visit: norsk.video.
About AWS
Amazon Web Services is the world’s most comprehensive and broadly adopted cloud platform, enabling customers to build almost anything they can imagine. AWS offers the greatest choice of innovative cloud and AI capabilities on the most extensive global infrastructure, with industry-leading security, reliability, and performance.
For more information, please visit: Cloud Computing Services – Amazon Web Services (AWS)
About Cloudflare
Cloudflare started as a simple application to find the source of email spam. From there it grew into a service that protects websites from all manner of attacks, while simultaneously optimizing performance. Today, we’re one connectivity cloud helping organizations of every size build a better Internet — for their employees, their customers, and themselves.
For more information, please visit: Cloudflare: Build for the agent era
A live production chain across Norsk, Grass Valley AMPP, Oracle Cloud and Cloudflare MoQ built by automation, and torn down the same way
Live production chains are usually assembled by hand and then left standing, because rebuilding them is too much work to risk.
We wanted to see what happens when that isn’t true.
At IBC2026 we’re running a broadcast-grade live chain that spans three vendors and two clouds, and that builds itself from nothing and destroys itself afterwards. Contribution comes from AWS Elemental MediaConnect over SRT. Production runs on Oracle Cloud, where Norsk and a Grass Valley AMPP node sit on the same GPU instance. Delivery goes out over Media over QUIC through Cloudflare’s public relay and comes back to a player to prove itself.
Norsk pulls the SRT feed and publishes the essence into a shared-memory MXL domain on the host. The Grass Valley node discovers it, brings it into Cleancut a production vision mixer and tallies it on air. Cleancut’s program output goes back onto the same domain, Norsk picks it up, encodes it, and publishes to Cloudflare. The stream is then subscribed back from Cloudflare and rendered.
Contribution to glass, with the round trip closing the loop.
Three things worth a closer look
The vendor-to-vendor handoff never touches a network. Norsk and AMPP are co-resident on one instance, exchanging video and audio through a RAM-backed shared-memory MXL domain. What crosses between them is 10-bit uncompressed 4:2:2 essence. No encode, no decode, no packetisation, no network stack, no generation loss.
The setup is deliberately dull: it’s a filesystem bind mount at a shared path, so Grass Valley needs no special container privileges to join in. Flows carry AMWA NMOS tags, and discovery happens on the group hint rather than a flow ID. The entire agreement needed between two competing vendors is one path and one naming convention a contract you could write on a business card.
There’s a real vision mixer in the middle. Not a passthrough. Cleancut takes the Norsk feed as a tallied on-air source, mixes it, and returns its program output. The chain crosses fully into a live production environment and comes back out.
MoQ, working, against a public relay. The leg negotiates moq-transport-16 against Cloudflare’s draft-16 relay and publishes H.264 and AAC-LC CMAF tracks in an MSF catalog. Most MoQ demos today are single-vendor and single-site; this is a three-party path encoder, public relay, player.
Orchestrated, not assembled
Fourteen Streamcake workflows cover the whole lifecycle: create the instance, prepare the OS, license and install Norsk, onboard the Grass Valley node, launch Norsk Studio with the shared-memory domain attached, create the Cloudflare relay, push the media workflow then destroy compute, node registration and relay alike.
The hardest part was the least glamorous. Norsk’s installer and Grass Valley’s node agent depend on conflicting Docker packages, and installing either second evicts the first, silently. The fix is to satisfy the dependency first and pin it, so a future eviction fails loudly instead of quietly.
Which changes the cost model. Nothing here is a standing deployment. The instance, the node registration and the relay exist for the event and are gone afterwards. No idle infrastructure between shows, and no orphaned node left in the AMPP tenancy.
What’s next
The Grass Valley integration continues into its next phase. Two steps sit in AMPP’s own interface today selecting the discovered MXL flow, and assigning it on the mixer and bringing those under the same orchestration is the work we’re taking forward with GV after the show.
Alongside that, we’re building out a measured glass-to-glass latency profile for the chain, which we’ll publish with the methodology behind it.
Come and break it
We’re running this live at IBC2026, RAI Amsterdam, 11–14 September